Lori Kaplan is a New York–based entrepreneur, advocate, storyteller, and the founder of My Life Behind Bras. Known by many as “The Fairy Bra Mother of Broadway,” Lori has spent decades helping women feel more confident, comfortable, and seen through deeply personal experiences and meaningful conversations.
Her work combines storytelling, advocacy, and women’s empowerment with a strong understanding of human behavior, confidence, and emotional connection. Through her platform, Lori Kaplan continues to share real stories and lived experiences that resonate with women from all walks of life.
The Story Behind My Life Behind Bras
My Life Behind Bras was created from years of firsthand experiences working closely with women during some of their most personal and transformative moments. Lori Kaplan recognized that conversations surrounding confidence, body image, comfort, and identity were often overlooked or treated superficially.
Rather than building a traditional lifestyle brand, Lori focused on creating a space rooted in honesty, vulnerability, and human connection.
Her memoir, My Life Behind Bras: Tales from the Titty, reflects many of these experiences and explores the moments, challenges, and truths she encountered throughout her career.
Lori Kaplan’s Background & Experience
Lori brings a thoughtful and grounded perspective shaped by both education and real-world experience. With a background in psychology and organizational studies, she developed a career centered around understanding people, relationships, and personal transformation.
She is the founder and former CEO of Bra Tenders NYC, where she built a pioneering service business focused on personalized care, long-term relationships, and hands-on leadership.
Over the years, Lori Kaplan became widely recognized for helping women feel more comfortable and confident through expert bra fittings and compassionate guidance.
Advocacy and Community Impact
Advocacy plays an important role in Lori Kaplan’s work. Her efforts have included organizing donations of essential clothing for individuals affected by disasters such as Hurricane Katrina and Hurricane Sandy.
She has also supported organizations including:
- Broadway Cares/Equity Fights AIDS
- The Bowery Mission
- Backpacks for the Street
- Sesame Workshop’s 3G Initiative
Lori’s approach has always been rooted in dignity, empathy, and the belief that small acts of care can create meaningful impact.
Why Lori Kaplan’s Voice Connects With Women
What makes Lori Kaplan stand out is authenticity. Her work does not rely on polished marketing language or unrealistic messaging. Instead, she speaks openly about confidence, aging, identity, self-image, and the emotional experiences women often carry quietly.
Readers connect with Lori because her perspective feels personal, human, and relatable. Through My Life Behind Bras, she has created a platform where women can feel understood without judgment.
Final Thoughts
Lori Kaplan has built a personal brand centered around compassion, storytelling, advocacy, and confidence. Through decades of experience and meaningful human connection, she continues to inspire conversations that many women rarely see represented honestly online.
As My Life Behind Bras continues to grow, Lori Kaplan remains a trusted voice for women seeking authenticity, confidence, and real-life perspective.
