Lori Kaplan is a New York–based entrepreneur, advocate, and strategist whose work is rooted in integrity, resilience, and a deep understanding of human behavior. Over the course of her career, Lori has built, led, and navigated businesses and initiatives centered around trust, discretion, and meaningful human connection. Her work reflects a consistent commitment to dignity not as an abstract idea, but as something practical, lived, and expressed through action. For more than two decades, Lori worked closely with women in highly personal and often unseen moments experiences that shaped her perspective on identity, confidence, and vulnerability. These insights now inform her writing, speaking, and ongoing work.