Copy Of NYMAG Bra Lady

AS K TH E EXPERTS
The Bra Lady
‘Tiefe been to so ma ny weddings whe-re the woman spends al! night hiking up her dress. We dan? standfor that.”
LORI KAPLAN. DIRECTOR AND CCI-OWNER OF BRA’TENDERS
ra you one of those people who can guess a bra size from three blocks away? Yup? My ers are always amazed. [Vs an innate
talent. You must spend alot of time spotting women in the wrong bras. an occupational hazard. My husband, who is my business
partner, also notices-we spend all day looking at boobs. Our major clientele is women who are wry small in the but have very big
breasts. For every B-cup that we sell, we sell 60 or 70 D or larger sizes.
Should wedding underwear be practical enough to use again? Not necessarily. You only buy a wedding dress once in your life,
and even-‘thing that goes with it should be special as well.
Which dress cuts are the hardest to find underwear for? Well, Lhere’s the sirapless thing, ofcourse. [f you have a large bust, ifs
really hard to hold it up. Corsets used to be popular for that purpose, but the slinkier the dress material, the more the honing
shows through. With
bias cuts, mermaid dresses, and plunging backs, we have to get crea-tive too. We can |
30 ‘NEW YORK WEDDINGS | SUMMER 2012
SUGGESTIUN
UNDERWEÀR BEFORE BUTERWEAR
“Wise brides come Shopping for the undergarment and reshape their body. Then theyr take it with them to buy the dress.”
use sew-in or iron-‘1n cups, stick-0n breast enhancers, a strapless bra We have a lut 0f’ solutions.
Cleavage on the wedding day: yea or nay? Ifyou’re young and attractive and have al nice figure, whyY not? But not cleavage that
your chin can rest on, | what about padding? Sure. With a fitted strapless dress, you dorft want to look like
a buy, so we curry a 1m; ufenhanccrs and push-up things. Theyïe not extreme-we might take you from an Ato a B.
How padded is too padded? When you dorft look like you anymore. We dorft want you going from ‘Iwiggy to Dolly Par- l ton
overnight.
Let’s talk Spanx for a sec. Shapewear plays a huge role in society these. days, as I see it. I know wumen who du not leave the
house in the morning a. pair of Spam( nu. There are manufacturers who even make things to shape your arms under knits and
clothing. You can tuck and suck any part new. . But on your wedding day? In most cases, there’s some serious shaping going on
underneath that gown. Unless you have no body fat, there’s aîways going to be something hanging or jigglíng. We can not give
you curves but also use Shapewear to modify them when there are a few too many.
Why notjust get a dress that fits? Many women want to wear what other peopîe are wearing, even though their bodies sanft carry
it 0H’. A woman came in the other day with an HI-I-cupand she wanted a sirapless, backless wedding dress. | The truth is, you can spend $10000 on a beautiful dress, but if youre not Wearì ng the right underwear or if not the right dress fur your body type, its not going to look goud. You gotta work with what you have. K. L